IN THE NEWS

CarrSports Consulting, LLC (CarrSports) is ready to assist athletic departments looking to create change and lasting action when it comes to addressing social justice issues.

"In light of today’s media and intense public scrutiny, it is imperative student-athletes, coaches and staff establish and uphold the fight for social justice and stop systemic racism, hate and bias on campus. We must create an atmosphere for all student-athletes where they are included within the athletic departments and are seen as more than athletes across campuses."

Kevin Anderson
Vice President CarrSports Consulting

CarrSports Consulting reveals Social Justice Program

ODENTON, Md. (March 22, 2021) – CarrSports Consulting, LLC (CarrSports) is ready to assist athletic departments looking to create change and lasting action when it comes to addressing social justice issues.

CarrSports has established a Social Justice Team led by Vice President Kevin Anderson. Working closely with Anderson in an advisory role will be Dr. Leonard N. Moore the former Vice President for Diversity and Community Engagement at The University of Texas at Austin.

“In light of today’s media and intense public scrutiny, it is imperative student-athletes, coaches and staff establish and uphold the fight for social justice and stop systemic racism, hate and bias on campus. We must create an atmosphere for all student-athletes where they are included within the athletic departments and are seen as more than athletes across campuses,” said Anderson, who served on the NCAA Ad Hoc Committee to Promote Cultural Diversity and Inclusion as well as serving as the Director of Athletics at the United States Military Academy West Point. He championed the first LGBT Intercollegiate Summit while he was Director of Athletics at the University of Maryland. While at Stanford University, Coach Bill Walsh and Anderson led the development and management of the “Achieving Coaching Excellence Academy” that focused on recruitment and hiring of black head football coaches.

CarrSports Consulting has developed a Social Justice program that can assist athletic departments who are ready to begin the difficult but necessary conversations on their campuses, plus help those departments get to the next level to create long-term action.

“We applaud CarrSports in their efforts to advance opportunities for Black athletic administrators in our industry. They have proven to be true advocates of our “pipeline” mission and have been fervently committed to issues surrounding equality and justice. We look forward to collaborating with CarrSports in the years ahead,” said Kansas City Vice Chancellor/Director of Athletics Dr. Brandon E. Martin, member of the Black AD Alliance representing 50 black Division I Athletic Directors.

CarrSports will also be able to help develop a meaningful path to address and increase inclusion and diversity.

“Athletic Directors need to be honest with themselves and what they are bringing to their campus every day. I know it can be delicate to talk about race. I understand people have questions and want answers quickly and the CarrSports Social Justice Team can help address those needs in a quick and constructive fashion,” said Dr. Moore. “Athletic Departments need to value student-athlete activism and especially their black student-athletes now more than ever. We need Athletic Directors to step up and be bold and progressive at addressing systematic racism.”

The CarrSports Social Justice program will help athletic departments create an atmosphere where all student-athletes feel included, are seen more than just athletes across campuses, and have meaningful conversations where the student-athletes’ voices are heard and action is implemented through a collaborative effort.

“As athletic departments and campuses come back together there is going to be a greater need to tackle the social justice issues that are right in front of us and those issues that are below the surface that need to be addressed. Departments need to be proactive and open to change to create long-term success for the future of the athletic department,” said CarrSports Managing Partner Mike Thomas.

The CarrSports Social Justice program takes a three-tier approach where immediate, short-term, and long-term action is discussed, strategically designed, and implemented. The CarrSports Social Justice program can be tailored to meet your department’s needs.

“We aspire to help athletic departments embrace diversity, equity and inclusion so there is a welcoming, collaborating and understanding environment for every student-athlete, coach and staff member,” said CarrSports Managing Partner Jeff Hathaway.

The program will help athletic departments embrace social justice issues and be leaders on their campus, in their city, nationally and conference.

CarrSports is confident that if you invest time, thought, open conversation, and resources to addressing social justice issues the result will be an athletic department where all are included and thrive.

For more information about CarrSports’ Social Justice program please visit https://www.carrsportsconsulting.com/Social-Justice.


About CarrSports Consulting, LLC
Founded in 1997, CarrSports Consulting, LLC is recognized as a standard of excellence in executive search and management consulting services to intercollegiate athletics. CarrSports is well-respected and known for integrity, expertise and creativity. Our unique record of achievement includes the successful completion of over 130 leadership searches and 70 intensely-focused management consulting projects conducted from coast to coast, providing our clients with outstanding service and best options for meaningful solutions.

CarrSports remains dedicated to its deliberate, yet cutting-edge approach to excellence through professional objectivity, practical application and innovation. We are committed to diversity, equity and inclusion.

kevin anderson

What others are saying about the CarrSports Social Justice Program led by Kevin Anderson:

“Kevin Anderson has always been a leader and forward thinker who has put comprehensive student-athlete activism, racial equality and success at the forefront while balancing the needs of the athletic department, the University, conference, and NCAA. He brings a wealth of experience to the table having successfully served at some of the top institutions across the country and being one of the leaders in equity and inclusion throughout intercollegiate athletics.” Warde Manuel, University of Michigan’s Donald R. Shepherd Director of Athletics and 2020-21 National Association of Collegiate Directors of America (NACDA) President


“Kevin Anderson is one of the most student-athlete-centric Athletic Directors in the country. He is not someone who is a boardroom Athletic Director. That’s really his passion. That’s one of his distinguishing features.” The Honorable Tom McMillen, President and CEO of LEAD1 Association


“Since Kevin Anderson’s presidency of NACDA in 2015-16, he has been very active in a myriad of NACDA activities. Kevin chaired the McLendon Minority Scholarship Subcommittee, chaired McLendon Board of Directors meetings and represented the McLendon Board in creative marketing sessions with Intersport, our consulting company. In addition, Kevin is still very active as a past president of NACDA.” Bob Vecchione, Chief Executive Officer of NACDA


I have enjoyed working with Kevin Anderson. As NACDA Past President and a McLendon Foundation board member, Kevin has been instrumental in advancing minority hiring, social justice and student-athlete activism. In addition, Kevin was one of the first to organize efforts to advance black football coaches for head coaching positions as he worked with Bill Walsh at Stanford University creating “Achieving Coaching Excellence (ACE).” The inaugural class had 25 participants and five, including Tyrone Willingham, obtained head coaching jobs that year.” – Adrien Harraway, Vice President of NACDA