Doug Woolard

Doug Woolard

Doug Woolard


2004-2014 – University of South Florida
(Director of Athletics)

1994-2004 – Saint Louis University
(Director of Athletics)

1989-1994 – Washington State
(Associate AD-External Operations)

1988-1989 – Washington State
(Assistant AD)

With two decades experience as director of athletics, Doug is universally recognized for his work related to national issues and conference realignment.


In 2014, Doug Woolard retired as the Director of Athletics at the University of South Florida after a highly productive 10-year tenure and concluding an impressive 26-year career in intercollegiate athletics, including 20 years as a Division I athletic director.

Woolard transitioned the University of South Florida into the Big East Conference and led several initiatives, including raising significant funds through several multi-million dollar lead gifts to support the development of an “Athletics District” on campus.  In addition, Woolard hired several successful head coaches who led their respective programs to conference and national prominence both on and off the field of competition.

Prior to his tenure at University of South Florida, Woolard was the athletic director at Saint Louis University for ten years.  He guided the program through a historic period that included the school’s inclusion as a founding member of Conference USA, and helped lay the foundation for Saint Louis University membership in the Atlantic 10.  While at Saint Louis University, Woolard served as chair of the Conference USA Director of Athletics Committee and was a prominent figure on several national committees: NCAA Sports Wagering Task Force, NCAA Academic/Eligibility/Compliance (AEC) Cabinet (where he chaired the Amateurism and Agents Subcommittee) and as an alternate to the NCAA Management Council.

Prior to joining St. Louis, Woolard started at Washington State University as an assistant athletic director (1988-89) before serving as an associate director of external operations (1989-94).

Woolard and his wife, Cherrie, have two children, Chris and Amy, son-in-law Joe and two grandchildren, Gabriella and Bryce.

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