Adam Haukap

Adam Haukap


  • Premium Seating
  • Ticket Sales and Customer Fulfillment
  • Annual Fund
  • Major Gifts
  • Media Rights Agreements

“Adam has the unique ability to create memorable premium and game day experiences for donors and fans by applying creative partnerships and solutions, resulting in enhanced public sentiment and increased departmental revenues through ticket and premium seat sales.” 

Rich Zvosec
Deputy Director of Athletics, Arkansas State University

Image result for arkansas state university athletics logo

Adam’s extensive background in premium seating, ticket sales, fundraising, and negotiating media agreements affords CarrSports’ clients with unique access to innovative solutions in revenue generation and fan experience initiatives.


Adam Haukap serves as Arkansas State University’s Senior Associate Athletics Director for Revenue Generation with oversight for all Red Wolves’ fundraising and ticket operations.

Since his arrival in 2014, annual fund and premium seating revenues have increased 184% and he has played a major role in raising over $60 million for two significant facility expansion projects at   Centennial Bank Stadium. The Stadium’s premium suites, club seats, and loge boxes are sold out, and A-State continues to enjoy an unprecedented number of naming commitments. Haukap also initiated a locker sponsorship campaign prior to construction on the Centennial Bank Athletics Operation Center that generated an additional $600,000 in new revenue.

Adam also manages the Learfield Sports Agreement, which provides record revenues for the Athletics Department. Subsequently, Athletics’ operating budget has grown from $16 million in FY 2016 to its current level of $43.1 million. Private funding has been instrumental in propelling Arkansas State Athletics growth. Recently A-State ranked 21st among Group of Five schools in self-generated revenue.

Haukap has placed an emphasis on enhancing the football game day fan experience by creating the Artents Tailgate Promenade, a family-friendly tailgate park at Centennial Bank Stadium. This unique venue provides fans with live pre-game music, The Hijinx Family Fun Zone, and interactive games with Red Wolves student-athletes.

Prior to joining A-State, Haukap spent seven years at Oklahoma State University. While there, he served as the Senior Associate Athletic Director for Sales and Marketing developing a ticket sales and annual fund donation call center, a customer service department, and marketing plans for football and men’s basketball. He also helped increase season ticket sales from over 39,000 in 2008, to 50,000-plus in 2013.

Prior to working at OSU, Adam served as an account executive for Pacers Sports & Entertainment in Indianapolis, Indiana, where he was responsible for servicing customer accounts and ensuring ticket renewals, creating sales proposals for prospective clients, and arranging appointments for the NBA and WNBA teams.

Before Indianapolis, Haukap served as a sports marketing intern at Miami (OH) University, also working for the Cincinnati Reds Hall of Fame and Museum.

Adam is a native of Southern Illinois, and earned his Bachelor of Arts in History Education from Southern Illinois University-Edwardsville in 2003, and his Master of Education in Sports Administration from Xavier University in 2005.

ADMINISTRATIVE CAREER

2014 – Present
Arkansas State University
(Senior Associate Athletics Director for Revenue Generation)

2007 – 2014
Oklahoma State University
(Senior Associate AD for Sales and Marketing)

2005 – 2007
Pacers Sports & Entertainment
(Account Executive)

2005
Miami (OH) University and Cincinnati Reds Hall of Fame and Museum
(Sports Marketing Intern)

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