• Provide a comprehensive 3-5 year strategic plan
  • Develop a detailed internal working plan
  • Lead the design and distribution of an Executive Summary public distribution plan
  • Conduct a client-tailored planning process
  • Confirm or develop mission statement, vision statement and core values
  • Engage key stakeholders
  • Create valid planning assumptions
  • Establish realistic and attainable priorities
  • Provide measurable goals and strategies
  • Collaborate on the development of strategic plan financial pro forma(s)

What do we want to be and how are we going to get there?

The Strategic Planning Process

CarrSports strategic planning follows a process guided by proven methods, practical on-campus experience and best practices.

  • Confirm or develop contemporary mission and vision statements, along with core values
  • Align with institutional mission

  • Establish a foundation for building a strategic plan
  • Define the expectations for, or constraints on, intercollegiate athletics:
    • Institutional control
    • Admissions standards
    • Student-athlete well-being
    • Academic integrity
    • Equity and diversity
    • Competitiveness
    • Funding parameters
    • Practice and completion facilities
  • Identify external factors that may influence strategic direction:
    • NCAA legislation
    • State of institutional funding
    • Federal mandates
    • Title IX
    • Off-campus facilities
    • Conference requirements
    • State and governing board policies and procedures
    • Community characteristics
  • Define the Strategic Themes or planning categories in which intercollegiate athletics must excel in order to achieve its vision:
    • Rules compliance and institutional control
    • Student-athlete academic achievement
    • Revenue generation
    • Student-athlete well-being and performance
    • Campus and community engagement
    • Competitive success
    • Facilities
  • Assign a set of measurable goals, strategies, due dates, responsibilities, and resource requirements to each Theme
  • Determine strategic priorities (Goals)
  • Establish goals that are realistic, attainable, and measureable
  • Attach measurements, supporting strategies, due dates, responsibilities, and resource requirements to each goal
  • Formally commit to achieving vision; create a strategic culture
  • Consistently communicate and emphasize and strategic priorities
  • Appoint a strategic plan manager or core planning team (preferably senior-level staff)
  • Schedule formal reviews of the strategic plan’s goals, strategies, timelines, and responsibilities; validate measurements
  • Develop strategies to address obstacles or inability to accomplish goals
  • Document and communicate achievements with internal and external constituents
Jon Palumbo

"CarrSports has assisted me with the development of strategic plans for VCU and here at Texas A&M - Corpus Christi. Their work is exceptional - it speaks for itself."

Jon Palumbo,
Director of Athletics Texas A&M University - Corpus Christi

Strategic Planning Accomplishments

How May We Assist You?

    Our Clients

    Representative list of clients we have assisted with strategic planning

    • Augustana University
    • Clemson University
    • James Madison University
    • Louisiana State University
    • Montana State University
    • North Dakota State University
    • Oklahoma State University
    • South Dakota State University
    • Texas A&M – Corpus Christi
    • Towson University
    • University of South Dakota

    Backed by over 135 yearsof Intercollegiate Director of Athletics experience.

    Members of the CarrSports Team include former Division I Directors of Athletics, whose unmatched experiences, skills and knowledge as proven practitioners have enabled our clients’ well-informed decisions regarding appropriate solutions. Our ongoing commitment is to build on this legacy.